The end of the year is getting closer, leaving behind the thousands of events that have taken place throughout the year and, with them, so many lessons ...
Articles
This question has been in our heads for years, as our industry has been tradition ...
We checked out the Pulse report, a market survey done in the EMEA region by North ...
The pandemic made from festivals the event of the summer par excellence and, alth ...
Advertising
The world of eSports has evolved considerably in recent years, surviving the pandemic and even coming out stronger. Even though they could be entirely online, eSports events still opt for a hybrid format, maintaining the importance of the in-person experience. These global tournaments not only capture the attention of millio ...
If everything in the process of donating food from an event was like putting the ...
We talked about them in our eventos magazine, interviewed Ursula Mejia Melgar (ma ...
It is without a doubt a huge mistake by the best event publication in the world ( ...
Advertising
The Olympic Games are a golden opportunity to introduce technological innovations in events due to their global nature and high budget, so their editions usually set precedents in terms of new technologies, which are always interesting to analyze for our sector. This year there has been innovation in various aspects, many of ...
The great sporting event is over. Now… what lessons can we, the event professionals that we are, learn from thi ...
You work in events, you know that simply passing on facts and theories is not enough. Effective training requir ...
Advertising
In the focus of our latest events magazine, we devoted fifteen pages to a topic we are passionate about: event production. Clearly the most epic part o ...
Event moderation is an underestimated art in our industry. It's often done withou ...
Legacy is the obsession of our industry today, something logical since it makes o ...
Event and experiential marketing agency Jack Morton does not merely conceive and ...
The drinks giant Diageo is very much part of our lives and follows trends and changes thoroughly. So much so, that they published a trend report, highlighting five trends and changes in society that any marketer should understand. We talk about trends and how we can apply them to events with Ursula Mejia Melgar, marketing di ...
The moderator: that figure so undervalued in our sector and that we assign to any ...
We live in an era of purpose where companies and brands are no longer differentia ...
We have long known that long-winded presentations and lectures at events only mak ...
