Aline Berardo is Cointreauás comunication manager in Spain. She explains to us her concept of brand renewal with two basic concepts: "femininity and gl ...
Articles
Head in the clouds… but feet firmly on the floor. We talked with corporate ...
Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our ind ...
We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...
Advertising
We sit down with Sebastien Tondeur, head of the corporate division of MCI and Padraiac Gilligan to discuss the market today and tomorrow. Welcome to the MCI vision.
Many things happen at the same time during an event. Some attendees may be unhapp ...
Many things happen at the same time during an event. Some attendees may be unhapp ...
Do you remember Tom Hanks in the film The Terminal, in an Kafka-style airport env ...
Advertising
One day our industry will wake up and wonder how it can all have been so blind for so long, and Maarten Vanneste, with the “Meeting Architecture” book, will have had some responsibility in that awakening..
The waiter brings the dish onto the table, everything seems very simple
International event planners are starting to use Return On Objectives (ROO,3), more than Return On Investment ( ...
Advertising
Professionals from the sector know that virtual events will not substitute to face-to-face meetings, and there are still increasingly conferences, trad ...
Formula 1, American’s Cup, football Â… they all have one thing in common am ...
We sit down with one of the best experts in congresses in Spain: André Vietor, bo ...
Magisterial presentations of an hour, one-way presentations, unintelligent graphs ...
They have a lot of free time, a medium- high purchasing power, no children at hom ...
They communicate with another language and through thousand different platforms, ...
"Guanxi" in Chinese, is the essential relationship that two parties nee ...
