It has been on the agenda for a few years but the economic situation could place ROI in center stage.
Articles
Creativity can be a vast world and each team has its own art and methods to devel ...
"87% of the executives of the 500 largest companies in the world play golf, and 4 ...
Aline Berardo is Cointreauás comunication manager in Spain. She explains to us he ...
Advertising
Head in the clouds… but feet firmly on the floor. We talked with corporate clients to understand better what they expect from their creative agencies. Here are a few tips agencies may want to pay attention to!
Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our ind ...
We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...
We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...
Advertising
Many things happen at the same time during an event. Some attendees may be unhappy, whining and even nasty. Here are some ways to deal with complaints.
Many things happen at the same time during an event. Some attendees may be unhappy, whining and even nasty. Her ...
Do you remember Tom Hanks in the film The Terminal, in an Kafka-style airport environment of which he can not e ...
Advertising
One day our industry will wake up and wonder how it can all have been so blind for so long, and Maarten Vanneste, with the “Meeting Architecture& ...
The waiter brings the dish onto the table, everything seems very simple
International event planners are starting to use Return On Objectives (ROO,3), mo ...
Professionals from the sector know that virtual events will not substitute to fac ...
Formula 1, American’s Cup, football Â… they all have one thing in common among the fans: passion. Sponsorship is one of the most effective ways of communication and one that most involve the consumers. We give you some tips to bear in mind if you are thinking to sponsor some event. Not only sports Â… […]
We sit down with one of the best experts in congresses in Spain: André Vietor, bo ...
Magisterial presentations of an hour, one-way presentations, unintelligent graphs ...
