You know step 1 in your job as an event professional is to understand your public, their motivations, their limitations… and how they make decisions ab ...
567 articles found in the newspaper library
If you want to understand a sector, better than a big market study (and easier), ...
For quite a few years now, there has been no doubt of the power and importance of ...
If you are tired of the conversation around sustainability, get ready for more, m ...
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A surprising ICCA Best Marketing Award this year, with a winner who could look like a cause of public interest as much as a marketing work: it was awarded to ICCWales during the 61st ICCA Congress, for their ‘Protect Duty Report’, a study into how upcoming safety legislation in the UK will affect venues, and the people who a ...
We have seen in another article how the value of our industry is shifting from to ...
It is a slow, progressive change, but a very powerful one: increasingly meetings ...
Bleisure, i.e., business + leisure, or in other words, taking advantage of busine ...
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From the hand of Letsgo Company, the exhibition 'Tim Burton's Labyrinth' arrives in Madrid, an immersive experience that shows some unpublished and original pieces of the filmmaker. As the director himself explained, unlike other exhibitions focused on his work, this one perfectly represents his creative process, through the ...
When it comes to our environmental track record, we are a highly imperfect industry, as you have probably refle ...
In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network ...
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It's one of the first times, but I'm afraid it wont be the last. One executive told me that at his management committee meeting, the idea of flying 2 ...
Anyone who doubted the seriousness and urgency of climate change will have had mo ...
We all know the madness that we have experienced in recent months in Spain’s even ...
Visual Europe Group, one of Central Europe's largest event technology providers, ...
You know that we like few things more than analysing the impact and the strength of an event... even if it is for a more than debatable cause. Specifically, today, we see the impact of an event that is in all the newspapers: the celebration of May 9th in Moscow to feed the sick nationalism of Mr Putin. A disgusting cause… bu ...
Florian Rotberg from Invidis Consulting is a great expert on trends and innovatio ...
This British psychologist, author of two books (‘Business Unusual’, ‘Webs of Infl ...
These are probably times when we need to understand the evolutions of our industr ...
