Legacy is the obsession of our industry today, something logical since it makes our industry change dimension, and not only gather the event’s particip ...
567 articles found in the newspaper library
Event and experiential marketing agency Jack Morton does not merely conceive and ...
The drinks giant Diageo is very much part of our lives and follows trends and cha ...
The moderator: that figure so undervalued in our sector and that we assign to any ...
Advertising
We live in an era of purpose where companies and brands are no longer differentiated by products or services but by purposes that are becoming closer to ethics and morality. Today, equity and inclusion are more relevant. And if you don't stop to think about these issues in your events, you will be totally out or... have you ...
We have long known that long-winded presentations and lectures at events only mak ...
They have often been presented as cats and dogs: creatives and producers are seen ...
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
Advertising
It is probably one of your key challenges today: finding, retaining, motivating and developing talent. The change in the way people relate to their job could be one of the clearest changes that the pandemic brought along. How has talent management changed? ¿Cuáles son las claves para sacar el máximo partido a tus equipos? We ...
It's funny: when organizing an event, two elements that are always taken into consideration are creativity - es ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impa ...
Advertising
Just a few months ago we discovered ChatGPT and today it is part of our daily life both personally and professionally. Artificial Intelligence (AI) has ...
Incentive trips motivate, generate bonds between attendees and reinforce the feel ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly conference of MPI Europe, the European Meetings and Events Conference, had to take place in Brighton in 2020, was cancelled for reasons you might guess… an was reprogrammed to 2021, then to 2022, and will finally take place in 2023 (26-28 March ...
Interview Alexander Alles from NetZero
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
If you don’t measure, you don’t know. And if you don’t define objectives, you pro ...
