88 MAY/AUG 2020 IMPACT OF COVID-19 ON THE EVENTS SECTOR The keys to the crisis and the reactions of a resilient industry Eric Mottard Without a doubt this will remain one of the most impactful events of our lives. Not an event as we like, not a precious communication action… but a fact, an occurrence that will remain in the history books. Without a doubt WE WILL RETURN? the greatest disruption in human activity that we have ever experienced. Something historic where sadly, the events sector has been on the front line. From the WHAT DONE segments, it all started (in Europe) with an event: with the cancellation of the MWC and formats that WE SHOULD we saw that it was not something limited to China, but that it could impact us here. On the front line also because we are the absolutely anti- sector we will first see MAKE Eric Mottard LEVEL OF Covid: the meeting sector when Covid forced isolation. This virus is our ‘kryptonite’. Water and fire, more incompatible
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