We have gone out to look for inspiration and we have found it in abundance in an iconic communication sector: spirits brands. High-ranking events is an update of the trends and learnings that we extract from the cases with the most impact of Jameson, Ron Barceló, Hendricks or Jägermeister among others. To delve deeper into this sector, an exciting talk with María Crespo, connections specialist at Pernod Ricard. And looking for inspiration we left our comfort zone analyzing major events outside the MICE sector, from culture, sports and music.
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