On the verge of a nervous breakdown! You can’t help but fall in love with #106 of Events Magazine in which we analyze the conclusions of our market study in a year of crazy activity, but with many pending reflections. And you’re going to enjoy… we talk about movies and series and how this sector has left the screen to create experiences, we talk about marketing, trends, consumption and brand experiences with Úrsula Mejía, Diageo’s marketing director for southern Europe, We review the latest in hotel innovation… and our little gem: the Latin Grammy 2023 in Seville as told by the agencies that participated in the event of the year.