The most inspiring number of magazine events arrives with the summer: a review of especially creative and ingenious events in which the creative resources used are analyzed, because behind creativity there is always a method.
We analyze a strategic sector: the health sector. How it has changed, its new target audiences, new formats, a lot of technology, a certain hybridization… We update you on an event that is coming back stronger than ever and we speak with Gloria Zanini, head of events at Bayer in the A coffee with… section.
We review the boom in mergers and acquisitions in the Spanish events sector. Also, trends, innovation and madness in catering, and many ideas for your events in Mallorca.
At Espresso we talk to various agencies about Artificial Intelligence and how it affects today and what changes it will bring to the events sector.
