Zamora bursts into the meetings market
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A new destination for events, eager to make noise. Zamora is taking seriously the fact of becoming a destination for congresses, meetings, incentives and events. It has defined a marketing plan and will open a congresses office.
Launched by Turismo de Zamora, in collaboration with the City, the first action is to position the city in Madrid, with a number of measures focusing on MICE professionals and general travel trade, with an action called “Total Experience”, that will be accompanied by, on 18 May, a presentation ceremony in Madrid. Furthermore, Zamora plans to open his new Office of Congress.
