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The experience marketing agency, Yeti, presented its study on emotional power to the press and clients in Barcelona last 19th October. The event started with a presentation by Alex Rovira followed by the presentation of the study conducted with 100 management staff of large companies, on emotional value and its application in companies. According to […]
The experience marketing agency, Yeti, presented its study on emotional power to the press and clients in Barcelona last 19th October.
The event started with a presentation by Alex Rovira followed by the presentation of the study conducted with 100 management staff of large companies, on emotional value and its application in companies. According to Yeti, the company has to base its strategy in emotional value, be it internal (emotional value of the organisation) or external (emotional value of the brand). The event was followed by a cooking workshop where the attendees participated in a â
