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Vodafone with the music in MTV Day 07

Vodafone with the music in MTV Day 07

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Vodafone was one of the sponsors of the MTV Spain concert held in Las Ventas in Madrid last 14th June. The agency Cool Lines designed and produced the promotional action. Under the claim “Vodafone live! TV, the television in your mobile”, two actions were developed in the esplanade of the access to the square: the […]

Vodafone was one of the sponsors of the MTV Spain concert held in Las Ventas in Madrid last 14th June. The agency Cool Lines designed and produced the promotional action.

Under the claim “Vodafone live! TV, the television in your mobile”, two actions were developed in the esplanade of the access to the square: the exterior was decorated with an inflatable in the shape of TV projecting images of MTV channel and promoters and “TV men” in disguise did demostrations of Vodafone live!

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