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On the 14th and 15th of October, four actors from the Events Department in Animatur visited various tour operators in Madrid and Barcelona disgused as Martians.
After a small performance in which the advantages of the NH Hoteles chain are communicated and holidays packages are given to the tour operator as a gift with the video game Tourist Invader.
The promotion aimed to, through the animation, strengthen its brand image and to give it a value added as well as to build loyalty.