Tradeshows of the future must bring new value-added
Share news
Listen
The Spanish tradeshow association, AFE, closed its sixth international congress in Santander last 15th June under the slogan “For more competitive tradeshows”.
The conclusions of the presentations recommend that tradeshows of the future must bring new value-added for both exhibitors and visitors, extending the purely commercial service offers with packages of culture, gastronomy, tourist and entertainment.
It is necessary to insist with the public administrations in order that they understand not only the economic value that tradeshow offers, shown through the statistics from last year (6 million visitors, 5 million square metres of business floor, 121,000 exhibitors, 469 tradeshows, 17 million visits), but also the synergy values that tradeshows such as the prescription value of the international tradeshow visitor.
The tradeshow of the future must also contain proposals that facilitate the business between the offer and the demand, such as previous information of the products, face to face meeting agendas, and communication channels and online information: participants’ directories, product relations, information of parallel or theoretical activities, meeting demand…).
Finally, the speakers stressed that each time there is more marketing channels in competition with tradeshows, which obliges tradeshow operators to be more original and creative. The new users demand that tradeshows offer things that are not found in Internet and better information to save time during the trade show.
