The Zaragoza Town Hall presents the management plan to strengthen Zaragoza as tourist destination
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The Zaragoza Town Hall, through the Patronato Municipal de Turismo, and the local tourist sector presented last 22nd of February, the Plan to strengthen Zaragoza as a destination, defining the actions to be developed until 2010 to increase the number of visitors in the city.
The objectives of the Plan are to develop a systematic diagnosis of the offer and demmand, and to observe and analyse the competition, as well as to know the competitive advantages of the city and to plan the tourist future of Zaragoza in mid-term, among other aims.
According to the Plan, Zaragoza will develop its potential as a tourist destination following a strategy based on a series of guidelines, such as to position Zaragoza as a â