The tradeshow Alimentaria will have its replicate in Argentina

Alimentaria, the International Food and Drinks show held every two years in Barcelona, will have an equivalent fair in the Latin-America continent.

Alimentaria Mercosur will be held in Buenos Aires as result of the agreement between Alimentaria Exhibitions-Joint Venture between Reed Exhibitions and Fira Barcelona–, Reed Exhibitions Argentina and the Buenos Aires fairground institution, La Rural.

The launch of new fairground underlines a step forward in the international expansion strategy of the Alimentaria brand, one of the more important food fairs of the world, which already has equivalent shows in Lisbon and Mexico D.F.