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The sun rises for the incentive market

The sun rises for the incentive market

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
It was an uphill year for the incentive market but the good news of the day is it is recovering. After the negative impact caused by the crisis, with an obvious budget reduction and transformation of their packages, the incentive market is breathing again. Proof of this is SITE study: according to their survey, 62% of professionals consulted expect in the next six to 12 months an increase of these trips. It appears that the sun comes out once again...

You can read the study here.

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