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The agency Remo D6 created and developed an animation action in the AMC 24 cinemas in Las Rozas, Parque de Nieve Madrid Xanadú and Atocha AVE and Atocha Cercanías stations to promote the Shark Week from Discovery Channel.
Four animators dressed as divers interacted with the public to communicate in an entertaining and engaging way the SHARK WEEk of Discovery Channel.
Provided with cages, those that were used for diving with sharks, different actings were done involving the participation of the public while they receive information about the Shark Week through a flyer with the program.
Each cage was accompanied by a canvas and a portable display with the graphics of the Shark Week.
In addition, there was a radio recording that was transmitted in the main stations.
The event started on the 17th September and ended on the 24th of September. 15,000 flyers were distributed. The impact was achieved with the public finding themselves with the divers in cages in a train station or in a mall, having a positive and effective surprise and by consequence, the attention received by the people in the reception of the information.
