The MIS will analyze added-value in events and meetings
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Companies use events to communicate their most important messages to their most valued clients. But sometimes, they take events and meetings as mere logistics work. So, what values can an event professional really bring? Understanding the needs of the company, knowing neurology, group behaviour, new communication formats, integration technologies into meetings… He/she has to be a real advisor.
This challenge will be the main focus of the educational programme of this event designed for meeting and incentive professionals. After the big success of its first edition, Grupo eventoplus is organizing the second edition of the Meeting and Incentive Summit (MIS) in the Pasarela Mercedes Benz Fashion Week de Madrid (IFEMA) which will bring together 200 professionals and some 40-50 international ones including corporate clients; travel, incentives and event agencies; DMCs and PCOs.
With an educational programme comprised of four modules that will analyze various themes that matter most to professionals, combining presentation, workshops and group discussions and completed by real short case studies and discussions to explain the themes in a practical way. The modules are:
