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The person who explained the issue was the marketing professor in ESADE, and co-author of the book Low cost phenomenon. Impact on the price, Francesc Valls José, which defines this trend as “almost a movement.”
We love events. We love these gatherings of minds, where ideas flows, people reconnect (hugs included), and people celebrate their passion for their jo ...
MPI announced yesterday that Istanbul will be the host city for the European Meetings & Events Conference (22-25 February) which returns to Turkey for ...
MPI announces agenda for the 35th annual conference which will take place from 3-5 March at the European Convention Centre in Luxembourg. EMEC brings t ...
It is probably one of your key challenges today: finding, retaining, motivating and developing talent. The change in the way people relate to their job ...
A surprising ICCA Best Marketing Award this year, with a winner who could look like a cause of public interest as much as a marketing work: it was awar ...
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