The Italian meeting tradeshow, BTC, opens an event area
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On occasion on the BTC, Italy meeting sector tradeshow, was the inauguration of the Events Area, initiative created by BTC and Newtours. It is has two aims: on one side proposes professional encounters among Italian communications and event agencies, on the other a true marketplace in which agencies and service suppliers speak about their proper abilities and expertise, where they display products and services, and above all meet new or existing clients.
In the area Agency representatives present their cutting edge events in an interactive manner, enabling them to creatively display in great detail, and extravagant level, all that behind the making events, all that happened during the event, as well as preparations, previews and result obtained.