The Extremadura Convention Bureau starts an action plan to communicate its product

The General Meeting of the members of the Extremadura Convention Bureau was held on the 15th November in FEVAL, the exhibition site of Extremadura, during the celebration of the FIAL-HOSTEQ and TURINTERIOR shows.

Extremadura Convention Bureau is a regional business entity whose main objective is to promote Extremadura as a tourist destination for congresses, conventions and incentive trips. In this meeting, the members presented the objectives that they hope to achieve next year.

Some of the objectives are based mainly, in strengthening the promotion of its product. The Extremadura Convention Bureau intents to achieve that through a series of activities grouped in three areas: information management, marketing and services, always done under three slogans: austerity, transparency and quality. In the General Meeting, the image of “Extremadura, the Congresses Destination” was presented. In addition, it hopes to communicate its infrastructure and services in Extremadura and the institution in all the related professional forums. In the same way, the association will investigate the national and European market to attract both markets and to get new businesses for the organisation and for Extremadura.

Through a marketing plan, it will communicate its products and services to the professionals and congress organisers, as well as to strengthen the number of associated companies, entities and collaborating institutions and sponsors.

Lastly, the two action plans presented were the services provided by the members of the Extremadura Convention Bureau and by the external organisations, and to develop a Quality Manual as well as a Process Manual, with the aim to implement the ICTE regulations in two years time, to obtain the Quality “Q” for the association.