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The conquest of Europe by Asia has begun

The conquest of Europe by Asia has begun

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Large chains such as Mandarin Oriental, Shangri-La and the Peninsula are now coming to the big cities and threaten the hegemony of other classics.

In the next opening in the summer of Mandarin Oriental Paris, many people like François Delahaye, director of the Hotel Plaza Athénée, are concerned about losing market share. And not just because it increases competition but also because they believe that these new hotels will be very attractive to tourists from the Far East for the type of services they offer. Delahaye cited, for example, the fact that the rooms include small spas.

In addition to Mandarin, the Hong Kong firm, Peninsula, opened a five-star hotel near the Champs Elysees in 2013. The Royal Monceau, managed by Singapore´s Raffles Group, opened in October.

The return of a classic

But Paris is not the only aim of these Asian giants. Mandarin also has just reopened its doors Mandarin Oriental Hyde Park. This building, built in 1889, includes attractions like the Mandarin bar and restaurant designed by Adam Tihany Foliage. One more of the large luxury hotels are appearing in the London Olympic qualifying …

Nor Barcelona escapes to the invasion of Mandarin. The Mandarin Oriental, Barcelona, which just completed its first year, the group´s first in southern Europe.

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