The congress halls in Andalusia group together under one brand to strengthen the promotion

The congress halls in Andalusia want to group themselves together under one brand for promotion, according to the President of the Andusian federation, Felipe Luis Maestro.

After his recent nomination to the position, Maestro indicated that his first objective is to integrate all the congress halls and work with the administration of the promotion. “With one intensive action in the promotion and an umbrella brand such as meetings, the growth can be important,” he said. He indicated to those in charge of the congress halls that the Junta de Andalucia “help us with the promotion, despite each congress hall is competing in an independent way, because competition is good; the objective is to attract as many congresses possible to Andalusia”. “We have already had some informal meeting, but we have asked for a formal meeting with the Director of Tourism to put us at his disposition and see how the congress halls can have a bigger and better implication in the development of meetings in Andalusia, that is growing,” he explained. In the same way, he commented that as an economic development instrument for the area where the congress halls are located, they have to have the best relationship possible with the business organisation and the commerce chambers to have common projects. “In principle, we have to contact the CEA and we are ready to work together to develop a document where we put our objectives in the mid and long term,” he said. Lastly, he indicated that the congress halls in Seville and Malaga, as well as in Granada and the new one in Cordoba, “in general, can have a business development within one segment”.