The Cartuja Center CITE of Seville hosts the European PCMA summit

The theater hosted the sessions on Monday afternoon, whose starting signal was given by Bernardo Hernández, entrepreneur, investor and member of the jury of the Prince of Asturias Awards for Science and Technology with his presentation “Emerging Consumer Engagement Trends in the digital Age” , where he highlighted the emerging factors and technologies that are shaping new ways of creating and consuming content, exploring new technological tools to promote the strategy of consumer participation. To do this, the auditorium of the theater was transformed between the beginning and the end of the session, thanks to the technology of the GALA VENUE system, which allows to vary the height of each of the rows and hide the seats, adopting, in a short space of time, different aspects and capacities according to the required use. The summit is designed to generate ideas, dialogue and creativity in an innovative environment, so the day continued in another space of the theater, the CUBO space and its large glazed entrance hall, where a live jazz band awaited them encourage networking.

The session “Deliver new value with reimagined revenue streams” was led by Bonny Shapira (CISCO Live Leader), Francesca Manzani (Head of Florece Office AIM Group) and Alessandro Cortese (CEO European Society for Radiotherapy & Oncology), who shared the evolution of their business models and new sources of income in an ultracompetitive market.