The Artic Pole comes to Madrid in the presentation of several brands of water
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With the objective to promote water from the brand Nestlé’s to its employees, the agency Laboratorio de espectáculos organized, last March 22, an event associating water in the facilities of Madrid SnowZone.
The participants received a few days before the event a handwritten letter of an adventurer asking for help to recover ” Life Water” that had been lost in the Pole, generating expectation and curiosity among the workers of the company.
Madrid SnowZone was set in the polar adventures of beginning of XXth century, decorated with ancient skis, bobsleds, Eskimos, polar bears, Lapps tents, reindeers hides and Eskimos fishing.
The different teams had to obtain the bottle of “Life Water†which were hidden in chests distributed in the Arctic and the adventurers had to look it. The winning team was the one who found the first three different bottles.
The mode of transport to move around in the “Arctic” were bobsleds, snow-motorcycles, slides and tubbings (inflatable in the shape of an arch). There were several base camps where the participants could rest during this epic adventure.
