The advertising investment in Catalonia increases 6.8% in 2006
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The advertising investment in Catalonia reached 1,450.7 million Euros, a 6.8% increase in relation to the previous year (1,358.2 million Euros); the same increase is experimented in the whole of Spain, that reached 14,590.2 million Euros, according to the study on Investment in Advertising in Catalonia in 2006, presented in Barcelona by the Advertising Business […]
The advertising investment in Catalonia reached 1,450.7 million Euros, a 6.8% increase in relation to the previous year (1,358.2 million Euros); the same increase is experimented in the whole of Spain, that reached 14,590.2 million Euros, according to the study on Investment in Advertising in Catalonia in 2006, presented in Barcelona by the Advertising Business Association.
The study also shows how advertisers with its headquarter in Catalonia has mantained over the last six years, on average, a 20.9% participation. The total number of advertising companies in Catalonia is 7.076, which is 15.7% of the total in Spain.
Jose Guerrero, President of the Advertising Business Association, qualified 2006 as â
