Skybox Experience: Dicom_events recreates the spirit of American Magic for the most exciting weeks of the 37th America’s Cup

The american team needed a very exclusive experience for its guests, which meant creating an ephemeral space in two weeks that would allow them to follow the race live and live a complete and immersive experience of the epic race at sea.

For the location of this new hospitality space, the terrace of the Desigual building was chosen, a space with a capacity for 150 people distributed between the indoor and outdoor areas and with a privileged location in front of the race course. Two areas were created: the fourth floor, with 450m2 called Ágora, and the terrace, with 690m2, both designed under the concept of ‘home away from home’.

This is the second ephemeral space that the agency designs and builds for the team, as they are also responsible for bringing their hospitality area to life to host the team, their family and guests.