SIMA will broaden its services to Europe in 2010

Roberto Torregrossa (Hotel Rey Juan Carlos I) and Regina Herrero (Fira Palace), members of the borrad with José Puebla (Técnica Incentives), reminded participants that the association was created 10 years ago when the tourism promotion board of Spain stopped promoting the destination in North American markets. A group of hotels and DMCs decided to organise jointly their own promotion. They now organise two events in the USA and one in Canada every year, as well as fam trips and presence on trade shows.

The model works, and in 2010 will be expanded to Europe following the same model. A success which, according to the presenters, is due to the fact that the promotional events are very Interactive, mixing workshops with Group activities to facilitate networking between buyers and sellers. But most of all, the promotion is conceived by hotels and DMCs, for hotels and DMCs, with extreme care and taking into account the real needs of these members, better than a hotel distributor or a convention could do.