Skip to content

Research by IMEX and ICCA confirms strength of association market

Research by IMEX and ICCA confirms strength of association market

Share news

< 1 min. de lectura

Listen

eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
Preliminary results from research conducted over the last few weeks amongst international association executives continue to provide the industry with much needed grounds for optimism.

When asked about the performance of their main 2009 congresses, fewer than a third of respondents experienced falling delegate numbers, with only one in ten saying this fall was “significant”, whilst a quarter saw their attendance climbing, with over 9% saying this growth was “significant”. Sponsorship and exhibition revenue presented not quite such a rosy picture, with only 14% reporting increases and 46% reporting decreases, of which 14% were “significant”, but another third saw no change to their financial picture. These figures are very much in line with results from research conducted amongst IMEX Association Day participants in June 2009, when the same questions were asked about actual and anticipated 2009 results.

A new question was asked in this survey about expectations for their major events in 2010. Here the optimism was even more clear-cut: Whilst 44% expected no change compared to 2009, 39% anticipated higher attendance, and only 16% were expecting a fall.

Related news.

See all news
Istanbul to host EMEC 2025

Istanbul to host EMEC 2025

MPI announced yesterday that Istanbul will be the host city for the European Meetings & Events Conference (22-25 February) which returns to Turkey for ...

Eventoplus