Paraddax transforms the Eurovision audience into a huge LED screen
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During the latest edition of the Eurovision Song Contest, held in Malmö (Sweden), 11,000 people lived a new interactive experience thanks to Spanish company Paraddax: they all were converted into the pixels of a huge LED screen.
The magic was brought to life by PixMob of Paraddax Show, a new LED light wireless technology which dressed the audience with LED light objects. Viewers felt part of the same canvas and shared the same emotion. 11,000 LED wristbands piloted by an operator were distributed among the participants.
PixMob “pixels” can be distributed as different objects: bracelets, pins, pendants, balloons … or event fall from the sky.
At the scheduled times, bracelets PixMob received a wireless signal that created a light choreography, lighting or turning off the lights by area and changing its colour according to which country was acting.
