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Opel presents an original campaign to seduce the youth

Opel presents an original campaign to seduce the youth

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Opel organised on the 21st September a press presentation to European journalists with the aim to officially present the communication strategy of the new Corsa, a car positioned to the youth target. An original press conference for an original communication strategy. To reach the young audience, Opel developed a survey related to what young people […]

Opel organised on the 21st September a press presentation to European journalists with the aim to officially present the communication strategy of the new Corsa, a car positioned to the youth target. An original press conference for an original communication strategy.

To reach the young audience, Opel developed a survey related to what young people (20-30 years old) understand as â

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