New Spanish Integrated Marketing association presented in Madrid

Under the slogan “Brought together by communication”, the Spanish Integrated Marketing association, AEMI, was present last 12th March in the Madrid Press Association. The AEMI motivated by the need to adapt to current times, called on the association, to date known as the Spanish Association of Promotional Marketing. President Alberto Canal comments, “we have acted like our European colleagues who have transformed the PMC (Promotional Marketing Council) into IMC (Integrated Marketing Communication)”.

The aim of this new association is “to bring together and to represent all those companies whose main vision is to integrate different disciplines, channels or technologies of communication, and companies who have a multidisciplinary vision, capable to develop strategic proposals or global creatives.â