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New learning initiatives and innovation to enhance the experience at IMEX

New learning initiatives and innovation to enhance the experience at IMEX

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Several engaging new initiatives, new exhibitors and new hosted buyer groups are already confirmed for IMEX in Frankfurt 2018, taking place on 15 -17 May. “We’ve carefully curated our education programme to offer timely, creative insight that’s relevant to meetings industry veterans, those about to enter the industry, and everyone in between.” Carina Bauer, CEO of the IMEX Group, explains why the comprehensive programme of free education – alongside the vast array of exhibitors - is a reason not to miss IMEX in Frankfurt. Experiencing new products and innovations in the exposition area will be carefully showcased as well during the fair.  

One of the most remarkable novelty will be in the Dark Room where participants will taste the extra sensory experience of an educational session in pitch black total darkness.

As well as the Dark Room, also in Hall 9 will be the G-Tainer, a multimedia encased two-storey stack of meeting rooms which will feature a new ground floor ‘Chat Bar’. This casual space has been designed for people to meet and make new contacts by holding ‘curiosity conversations’ with each other.

In the new IMEX Live Zone a number of experiential suppliers will bring a touch of magic to the show, demonstrating the power of how thinking and acting more creatively can engage attendees in a variety of ways. They range from Mr Piano (a giant, walking piano ideal for team building events) and the funky Fotobus to a puppeteer, a caricaturist, musicians and improvisational street theatre.

Another change at IMEX is the show’s continued expansion into Hall 9 (exhibitors are in Hall 8). The IMEX Inspiration Hub, the centre and venue for most educational sessions during the three days of the show, moves to a new home in Hall 9. Relocating it here creates more space for workshops, campfires, research pods and hot topic tables – all the different formats and areas in which 180-plus sessions will be presented.

Moving into the main exhibition hall (Hall 8), most notable is the new Tech Café close to all the event technology providers. This is not just a café, it will also showcase event technology providers with a presentation area and space for three new participants. This area will enable exhibitors and IMEX to deliver stand presentations about technology.

The new ZEUS Coworking Campus will not only provide opportunities to check emails and to network but also to try out gadgets and games and to take part in pop-up events including Speed Networking.

 

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