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New global research reveals strong impact of experiential marketing for both consumers and employees

New global research reveals strong impact of experiential marketing for both consumers and employee

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Experiential marketing is more likely to increase understanding, lead to action and inspire advocacy than other marketing media, according to results of a survey released by Jack Morton Worldwide. Comprising an online survey of 1,625 respondents, ages 18-65, in the US, UK, Australia and China, the study confirms that live marketing events where audiences interact […]

Experiential marketing is more likely to increase understanding, lead to action and inspire advocacy than other marketing media, according to results of a survey released by Jack Morton Worldwide. Comprising an online survey of 1,625 respondents, ages 18-65, in the US, UK, Australia and China, the study confirms that live marketing events where audiences interact with products or brandsâ

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