FINDER
ALL

New global research reveals strong impact of experiential marketing for both consumers and employees

New global research reveals strong impact of experiential marketing for both consumers and employee

Share news

< 1 min. de lectura

Listen

eventoplus
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
Experiential marketing is more likely to increase understanding, lead to action and inspire advocacy than other marketing media, according to results of a survey released by Jack Morton Worldwide. Comprising an online survey of 1,625 respondents, ages 18-65, in the US, UK, Australia and China, the study confirms that live marketing events where audiences interact […]

Experiential marketing is more likely to increase understanding, lead to action and inspire advocacy than other marketing media, according to results of a survey released by Jack Morton Worldwide. Comprising an online survey of 1,625 respondents, ages 18-65, in the US, UK, Australia and China, the study confirms that live marketing events where audiences interact with products or brandsâ

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus