MPI completes its range of tools on SMM

The “Measuring Meeting Value Guidebook” helps professionals measure certain indicators that can then be translated into ROI elements, following three objectives: learning, networking and loyalty. The association has also published an infographic along with a checklist detailing how to measure the value of meetings, before and after it takes place. All this material has been developed with the event and travel software company Lanyon.

 The issue is important for MPI internationally in its endeavor to professionalise event planning. “Following the commitment of MPI Spain to improve training and professionalism in our industry, we will devote specific actions to promote methods to measure the value and return on meetings in our educational calendar for members in 2017,” says Angeles Moreno, president of MPI Spain. Stay tuned…