Madrid communicate its Olympic bid to European viewers

Madrid shares his Olympic dream with European citizens. The city, through the Municipal Development Company of Madrid and Madrid 2016, has launched a media campaign to promote the capital city and the most interesting aspects of its Olympic bid. The campaign started in August and will be broadcast on Eurosport, a channel which reaches more than 40% of the audience in countries like United Kingdom, Germany, France, Spain and Italy. This message that will reach other countries of Eastern and Central Europe, Eastern Mediterranean, North Africa and Middle East, as well as the 7.6 million monthly unique users visiting the network of the Eurosport websites.

Additionally, viewers and Internet users can participate in an online contest and win trips to the Spanish capital.