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But here comes good news: the Madrid Council and the Madrid area authority (“Community”) have struck an agreement to promote their destination in the the meetings industry. They will go together to new destinations and high-value ones, for joint promotions.
Given the saturation of fam trips, the third edition of BESTIVAL, organised by visitBerlin, was an original way of presenting the destination, in which ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impact an event or meeting has on the destin ...
It is undoubtedly the great ranking of our industry. Despite having its flaws (or rather, despite not being such a perfect/comprehensive ranking), the ...
As we have seen in our debate of international associations about legacy / impact, the concept of legacy is ideally managed at a local level, following ...
Association meetings are changing, and in a big way… even a transformative way for our industry. These meetings which have always fascinated us for the ...
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