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La Tienda de Campañas is the new project of Daniel Terzagui (founder of Think for Sale and You Are The Target) and Javier Maza (partner in You Are The Target).
La Tienda de Campañas has its eyes fixed in Advertainment (a fusion of advertising and entertainment), a term that is already known in the world marketing forums, facing the saturation of advertising and the boredom of the consumers.
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