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Jack Phillips will teach a 5-day event ROI measurement course for the first time in Europe

Jack Phillips will teach a 5-day event ROI measurement course for the first time in Europe

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For the first time in Europe, the “Event ROI guru” Jack Phillips will teach a course of event impact measurement, in Brussels, from the 17th to the 21st of September of 2007. This method, as well as this 5-day course, covers all aspects and levels of event evaluation, from the simple satisfaction surveys to complete […]

For the first time in Europe, the “Event ROI guru” Jack Phillips will teach a course of event impact measurement, in Brussels, from the 17th to the 21st of September of 2007. This method, as well as this 5-day course, covers all aspects and levels of event evaluation, from the simple satisfaction surveys to complete financial ROI impact study.

According to the organisers of this course, “measuring the value of meetings is a vital capability for event and marketing specialists as senior marketing and purchasing managers are becoming aware that you can measure the financial return on investment from events â

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