Interactive Events integrates its technology in a Portuguese Christmas road show
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Interactivate Events has integrated its technology in the Christmas road show of Continent – model supermarkets chain in Portugal, developing in 3D the cartoon character Katy.
Katy is the presenter of the event who led the interaction with the children present in the construction of a toy truck. She has the audiovisual control of what happens in the room where the children are, and she can go correcting and helping them, in addition to surprising them.
“The predisposition of the children with the virtual character is spectacular, as children today are able to interact and play with their favourite personality that represent the brand. Brand prescription in school are getting very high,â