Insomnia 05, the new advertising marathon contest in Spain
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On Thursday, 3rd of March, 35 persons will enter a room ready to watch ads without knowing when they will come out.
Without sleep. Without talking. Hour after hour. Day after day. They have see almost 4,500 advertising impact with no interruptions: 4,000 TV spots, more than 200 ads and 100 radio jingles.
It can be 24 hours, 36 or 48, but only one will win. The person who last the longest watching and listing to advertising will be the winner of 6,000 Euros.
From the first minute, all the images of Insomnia 05 can be seen live from the website: www.jwt.es
This is organised by the advertising agency, J. Walter Thompson.