Innevento organises a working session on new marketing trends applied to events
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On the 5th February, the event agency Innevento organised a working session with approximately 75 attendees, mainly event professionals, from large companies in Bilbao and Madrid, at the Camara de Comercio de Bilbao.
Eric Mottard from Grupo eventoplus gave a presentation on “Events and Marketing trends”. In the presentation, a live voting was organised among the attendees on different issues such as the budget for to events, their 2007 forecast or their perception on how to apply the new marketing trends to the event sector.