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Incentive trips grow-but with smaller budgets, according to SITE

Incentive trips grow-but with smaller budgets, according to SITE

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By Asun Paniagua More for less. Yes, incentive trips are increasing, but in a controlled manner. More than two thirds of the organizers look for cheaper destinations and opt for all-inclusive resorts to save costs. And sellers seek added value in creativity, innovation and partnerships. These are some of the findings of the survey prepared by SITE, IRF (Incentive Research Foundation) and FICP (Financial & Insurance Conference Professionals), in collaboration with JD Power. It is the largest research study conducted on incentive trips, by volume and geographical distribution (more than 1,000 respondents from more than 80 countries). And the conclusions point to these Top 5 of the incentive travel industry.

1. Increase budgets for 2018: 54% of buyers confirm an increase in budgets, with an average expenditure per stable person, except for corporate, which invest more compared to the incentive agencies. The reason: they represent the financial and insurance industries, traditionally large users of incentive trips.

2. More qualifiers than ever: Whether for healthy economies or internal factors such as mergers and acquisitions, companies are realizing all that their service and support teams contribute to the overall value of the organization and looking for new ways to improve and deepen relationships with their employees. For this reason, incentives increasingly have more participants.

3. Incentives as part of the company culture: Sales and profitability continue to be the main reasons to offer incentive programs (70%), but these trips are also increasing to strengthen the emotional commitment and pride of belonging of the employees. Companies claim that incentives help achieve business objectives and have a positive impact on future economic investment and employment growth.

4. All-inclusive destinations: Above all, the incentive agencies are looking for this kind of services since, for the fourth year in a row, buyers are still looking to reduce costs. Many all-inclusive resorts are associated with local DMCs to design destination experiences. It is no longer just about the resort, but interacting with the culture to maximize your experience.

5. Wellness is the new golf: Wellness, including yoga, is a must for incentive planners, although Corporate Social Responsibility (CSR) initiatives fall slightly in popularity, except in Europe (they increased from 38% to 43%). %) and especially in Asia (from 17% to 38%).

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