Google Glass + augmented reality in your event
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The event gamification company Mooveteam, which had already brought to our industry the long awaited Google Glass, just added another application: the organizer can be placed on sites of the event (or stand in the case of a fair), small markers used for augmented reality.
If attendees wear the famous glasses, the image they see on the glasses changes, and comes to life. We tested it in the World Travel Market LATAM, and saw the stand come to life (on our glasses) with small moving figures.
This is a way, for example, to demonstrate the product in an animated way without it being physically in the stand, but also to put technical information, or to provide a playful element to the visitor experience. The company already proposed this in an event for a pharma company, where the product was presented in a more enjoyable way than the traditional PPT.
