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Interactive audiovisual technologies increasingly appear as an ally of live communication, either at events or in stores. The latest example we found: the promotion of the new AW77 collection of the
In the window, the Video Logo was used. It consists in projecting on a screen cut with different shapes. Nike chose the shape of the logo AW77, on which a specially edited video was broadcast. This drew attention from the street, with the perception of dynamic images in the window that appeared to be floating on the glass.
Inside, an information point 360 Holo featured a hologram of the product which could be seen spinning in the air, changing colour and falling apart to give life to the logo. Interactive screens completed the setup.
