From Web 2.0 to reality: Myspace completes its first musical tour
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With a tempting invitation to join the bands Lori Meyers and Sin Rumbo, Myspace chose a support band through an online Spanish contest.
The participating bands had to be part of the portal and display their work in live audio file and a video. In search of “the best live”, a panel of experts selected the best five groups. Before, through a massive vote by web users, the band Lo Nunca Dicho was elected.
To complete the combination of live event + Web 2.0, the attendants to the four concerts in Madrid, Seville, Barcelona and Valencia, had to be friends of the Myspace profile of the tour, and add it to the “top” his friends. To access these free concerts, they had to print their Myspace profiles. The tour, sponsored by Trina, ended on Oct. 9 in the Wah wah Club in Valencia.
