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France defines the rules of a good relationship between agencies and clients

France defines the rules of a good relationship between agencies and clients

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It has taken three years. But after a long process, our neighbors have defined a "Guide to the relationship between advertiser and event agency". It is the result of the collaboration between several associations such as the AACC (Communication Agencies), ANAE (Event Agencies) and UDA (Advertisers).

The book, which was presented during the Heavent trade show, includes a description of good practices following several topics, such as brief, bids, budgets, project timelines

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