Ford chooses rural theatres to promote the Ranger in Argentina
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Ford got up to the stages of rural theatres in Argentina to relaunch the Ranger, a jeep whose sales fell sharply last year. Agencies JWT and Glue designed a campaign that went straight to their target audience on the rural areas.
Through a television commercial, the company invited the public to enter the web www.historiasdecampo.com.ar and tell a countryside story, whether or not true. The chosen texts are represented now in small towns across the country.
