Experiential spend to grow in 2008
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75% of marketers surveyed by Jack Morton Worldwide in the US, the UK, Europe, China and Australia affirm they will increase spending on experiential marketing in 2008. Of those planning an increase, half plan to spend 5-10% more than in previous years, 12% will increase spend by 11-25% and almost one in ten says they […]
75% of marketers surveyed by Jack Morton Worldwide in the US, the UK, Europe, China and Australia affirm they will increase spending on experiential marketing in 2008. Of those planning an increase, half plan to spend 5-10% more than in previous years, 12% will increase spend by 11-25% and almost one in ten says they will increase spend by over 25%.
The global survey of almost 300 marketers revealed the level of significance now placed on the marketing function by industry professionalsâ
