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Today, creating exciting experiences to entertain and promote is key in driving communication messages. With the constant increase of message volume, customers become more selective about what they hear, and ultimately respond, to. This creates a growing need for companies to establish deeper brand connections.
The company George P. Johnson has prepared a paper on “Experience Designâ€Â, created to help their clients to improve event performance, reduce costs and deliver results, from tradeshows and conferences to road shows, mobile marketing and sponsorships.
Experience Design aims to bring brands to life and to reach customers at a deeper, more emotional level than the one way media they’re increasingly inundated with.
